Enablement Evolved
The #1 Podcast for Sales and Revenue enablement professionals. Each week our host Kieran Smith brings you an interview with an expert and thought leader from the world of sales and revenue enablement.
Enablement Evolved
Enablement Evolved - Paul Butterfield
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Kieran Smith
In this week's episode, Kieran is joined by Paul Butterfield. Paul is a huge figure in the enablement world and not only brings decades of experience being a VP of enablement, but also a massive passion for the development of the enablement profession through his previous role at the Revenue Enablement Society.
In this episode we discuss Customer Journey Enablement, what it is, why it's important and why Pauls all enablement teams should be focussed on this kind of enablement.